Almost all businesses use WordPress, and can you blame them? It’s free! The software helps businesses create the website of their dreams. And aside from the domain name and web hosting, you can create a website with WordPress for zero dollars. This zero investment scheme is attractive to everyone. After all, nobody likes to pay for something if they can get it for free. Another great part about WordPress is that it offers a 60 per cent discount on web hosting and a free domain name to new users.
Although WordPress is free and easy to install, you still need technical knowledge and experience to create your website. Progress will halt if you encounter any issues and technical difficulties. With that said, hiring a professional WordPress expert to build your website for you is probably the best course of action.
Here are some perks of hiring a professional WordPress expert:
1. They can customise your WordPress with themes and plug-ins
WordPress has a multitude of free website templates that you can use for your website. However, the issue here is that these free templates are dull, boring, and average-looking—hardly impressive, to say the least. These free WordPress templates are good options if you decide to build your WordPress site on your own and if you’re not a web designer or a programmer yourself.
On the other hand, professional WordPress experts have the artistic capability and the skill to mix and match various pre-installed themes to create a one-of-a-kind website. An expert can combine and match multiple colours, logos, backgrounds, sliders, and other website elements. The best part? Your WordPress expert can create something from scratch to ensure that your website is unique and unmatched in aesthetics.
WordPress plug-ins are also vital additions to your WordPress website, as they add a variety of functional features that help increase your site flexibility. These plug-ins include analytics, contact forms, or membership areas. There are also paid plug-ins with more advanced features. That said, an experienced WordPress site builder will know the best plug-ins to install into your website, as they’ll have previous experience with what works and what doesn’t. Overall, you’ll have better website design if you hire a WordPress expert.
2. They can make your WordPress site SEO-friendly
WordPress experts can boost your search engine ranking using high-quality coding. With the help of an expert, your website can produce a semantic markup that makes search engines see you as a relevant solution to your target audience’s search queries.
Pro Tip: You can install SEO plug-ins to make your SEO optimisation more robust.
3. They can create a safe and secure WordPress site
WordPress experts develop websites with top security features in mind. Although WordPress itself is considered a safe and secure website platform, you can never be too sure.
It is vital to treat your website as a real-life asset. If you have a crucial physical asset in the real world, you will take extra security measures to ensure its safety. You must treat your website with the same level of protection, as the internet can be just as unsafe as the real world.
WordPress is the best website creation platform, beating out competitors in a landslide win. However, you need the help of a professional WordPress site builder to maximise the software’s features fully. Otherwise, you’ll be wasting time and money on themes and plug-ins that don’t help your customers convert.