by craigbetts | Dec 16, 2019 | Uncategorized
Companies have been aware for decades that integrity and genuineness will help them find and retain loyal customers. This is because the inverse law of authenticity states that more casual concepts become less authentic. Out of all branding principles, being authentic...
by craigbetts | Dec 9, 2019 | Uncategorized
Branding is part and parcel of any given business. It is instrumental in how a business grows and expands as well as becomes competitive and profitable. More than just promoting your products or services, branding entails carving your business image and identity. It’s...
by craigbetts | Dec 2, 2019 | Uncategorized
In the world of marketing and sales, branding is paramount for the success of a business. It is a practice in which a company creates a name, symbol, or design that represents the business. It also helps identify the products or services that are different from other...
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