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How a Brand Can Develop an Authentic Identity

Companies have been aware for decades that integrity and genuineness will help them find and retain loyal customers. This is because the inverse law of authenticity states that more casual concepts become less authentic. Out of all branding principles, being authentic...

Our Guide to Business Sub-Branding

Branding is part and parcel of any given business. It is instrumental in how a business grows and expands as well as becomes competitive and profitable. More than just promoting your products or services, branding entails carving your business image and identity. It’s...