by craigbetts | Aug 12, 2019 | Uncategorized
If you’re a business owner, chances are that if you’re reading this article, you’re having a hard time making a name for your business. Perhaps you’ve tried hiring a branding agency, but their work didn’t meet your standards. Whether it’s your first or tenth time...
by craigbetts | Aug 5, 2019 | Uncategorized
One thing that sets good examples of brand architecture apart from bad ones is the blend of three important factors: research on customers’ awareness, preferences, and experiences. For brand architecture to work the way it’s supposed to, you shouldn’t forget to...
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