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Digital marketing has proven to be an industry that requires consistent improvement and learning in order to succeed and stand out among the rest of the competition. New techniques and strategies come along every time a social media platform changes its algorithm to keep the ball rolling and beat industry saturation. When this happens, digital marketers need to think quickly and figure out how they can use these new changes to their advantage.

If you’ve stumbled upon this article, you’re most likely trying to find out how you can possibly take on the tough local and global competition online. With competition getting tougher by the minute with intensive strategies, you’re eventually going to need a set of tools and strategies to bring your own A-game online.

With all the different tools and techniques you can find online, using Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies will make a significant difference in your digital marketing efforts.

Technical aspects of digital marketing like SEO and PPC are vital to important with quality content for success online. However, most people make the mistake of using just one or the other without realizing that these two powerful tools need to be used with one another to really get things to start. This means you, as a digital marketer, will have to learn how to use PPC and SEO simultaneously to gain the upper hand online.

With both terms under the Search Engine Marketing (SEM) umbrella, both SEO and PPC may seem interchangeable. That said, they are actually completely different from one another. SEO is an integral part of content, while PPC focuses more on pushing the content you made with SEO in mind to more audiences—an interaction that shows the ability of both to work in-sync with one another.

Curious as to what wonders using SEO and PPC can do for you? Here are a few benefits of using SEO and PPC together that could get your huge returns:

Your website and content get more visibility

As different search terms related to your business become increasingly popular, it might be tempting to just solely focus on SEO. However, it’s important to know that results provided by search engines tend to put up PPC-aided advertisements as well on top of the list. But using both SEO and PPC together can secure you a top spot in the search results of terms that people use to find a business like yours. By zoning in on enhancing organic and paid results, using an SEO-PPC strategy will make a big difference in your search result visibility.

It’s easier to tailor your reach on social media

Got a great new idea but you’re afraid that you might get negative feedback from baby boomers who simply can’t understand it? Or are you afraid that your ad spend will be wasted on the wrong audience? PPC is your solution, and SEO is the guide. Using PPC allows you to tailor the

reach of your paid ad to cater to a specific demographic of your choice while finding out relevant terms related to your business will help with reaching your target audience more organically.

Paid ads are getting an extra boost from social media platforms

Coming up with high-quality content, putting it up online, and waiting for a huge return in organic traffic generation nowadays will have you waiting for a set of desirable statistics that will never come. The truth might sting a bit, but organic traffic generation grows in difficulty every day—thanks to platforms pushing for paid campaigns to put on people’s timelines over organic content that you might waste your time on if you don’t know what you’re supposed to do. By using SEO to generate traffic better and introduce your business or campaign, and then applying PPC later on to generate an effective CTA that people will take, you’ll be able to maximize the possible impact that your campaign can make. This will lead to generating huge returns for you in the process.

More tools mean more keywords

By using SEO effectively, it’s easier to uncover more relevant keywords that generate a lot more traffic, which you can use to supplement your campaign strategy. Using engagement metrics to determine which keywords are generating the most positive results can also guide you on how to construct the next part of your campaign. With using SEO to uncover keywords, you can then apply your findings to your campaign.

Uncover More High-Performing Keywords

A great benefit of SEO is that it naturally reveals keywords that weren’t in your original strategy. Many of these keywords can generate more traffic. You can cross-reference these with engagement metrics to determine which ones are going to yield the most positive results. Add these keywords to your PPC strategy.

As a result, you have expanded your keyword set to add the ones you were otherwise ignoring. Combining SEO and PPC may not be a new trend, but given all the new information coming your way, it will do no harm to try some old gems as well. Your overall internet search marketing strategy can become quite powerful if you combine SEO and PPC. However, this may require the help of your best experts, time and the effective use of your marketing budget.

If you’re looking for a digital marketing agency in Cambridgeshire, get in touch with us today! We’re happy to help create a marketing plan that works for your business.

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