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Now that we’re almost halfway through 2019, this is the perfect time for businesses to capitalise on the recent shift in trends. They can do this by optimising their website to suit the current demands of the market.

With that said, here are five web design trends in 2019 that will you need to know about to stay ahead of the game:

1. Mobile-Optimise Your Site

People are surfing the internet with their mobile devices more often these days, which is why it’s imperative that your website is compatible with such devices. Therefore, mobile optimisation is something that you need to prioritise to ensure that you’re attracting people who prefer using mobile devices to go online. Additionally, mobile optimisation also has a profound effect on the performance of your SEO campaign, so it’s best that you get this sorted out as soon as possible.

2. Reduce the Load Time

As a general rule, your website should never take longer than three seconds to load, given that whoever is viewing it has access to high-speed internet. This helps to improve your website’s User Experience while minimising bounce rates, which will result in a better ranking on SERPs as a whole. If you’re looking to optimise your website and you’re not sure where to start, the load speed is definitely something you should prioritise.

3. Optimise Your Visual Elements

Many people don’t believe that a website’s visual elements are as important as its back-end elements, but we can tell you right now that this is not the case. When people first land on your site, the first thing they will see is all the visuals of your website, which means that those visuals will influence their first impression of your website and even your brand. That’s why you need to think about how to use these visual elements to complement the intended functions and theme of your website. If you’re not familiar with the idea of visual design, you can start by learning more about colour schemes and what colours fit one another.

If your website has a product listing page, you need to use high-resolution photos that put your items in the best light. Therefore, you need to work with a professional photographer to make sure that everything is presented as beautifully as possible. Not only will this help build a more positive impression of your brand, but it will increase the conversion rate for your ad campaign as well. One thing you need to keep in mind is that if your photos aren’t well-optimised, your page may take too long to load. Be mindful of this fact when choosing an image to post on your site.

4. Introduce CSS3 Animation to the Site Design

You can make your website more unique and captivating by adding some animated elements to it. These elements can add some feedback to the actions of the audience, which can help create a more positive user experience for them. But keep in mind that CSS3 animation is still a

relatively new thing, so it may take a while before the search engine algorithm catches up with it.

5. Add a Video Background to Your Site

It started with Facebook, but since then the video background has become incredibly popular and many major websites around the world have taken the concept and ran with it. It’s a great way to present your brand and convey a message to the audience without requiring them to read anything. If they don’t like it, they can just scroll past it.

These background videos can be beneficial to your website in many ways. First, they can keep people on your site for a longer period of time, which will help improve your SEO campaign. Second, it adds a sense of professionalism to your website’s overall design, as videos are by far the best type of media to use to present your brand. One thing you need to be concerned about, though, is that the videos shouldn’t be invasive to the overall browsing experience. If they are, they will actually work against your goal instead of supporting it.

If you’re looking for a digital marketing agency in Cambridge, get in touch with us today! We’re happy to help create a marketing plan that works for your business.

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