Most of us have, at least once, visited e-commerce websites like Amazon. Here, we buy what we need—gadgets, shoes, and even foods! The world of e-commerce has made our lives convenient. It has eliminated the need to leave the house to go shopping.
Unfortunately, most of us, too, has at least once stumbled upon an e-commerce website that was so poorly designed, we just clicked away to use a website we’re familiar with. Whether we wanted to try out a new website, was looking for lower prices, or hunting products not offered in the sites we use often, we ended up disappointed. That’s why it is so important to come up with a well-designed e-commerce website.
If you’re planning to build your e-commerce website, remember that it isn’t always about the looks. Instead, it is about how easy it is for your customers to find what they want to buy and purchase it. With that said, here are four tips to help you to design an excellent e-commerce website:
1. Accessible Search Bar
One of the essential features to have on your e-commerce website is a search bar. This allows potential customers who know what they’re looking for precisely to type down and find the product immediately. With this, you eliminate forcing customers to click through different categories and subcategories for customers to rummage through the hundreds of different items to get what they want.
2. Simple Navigation
Nothing is worse for a customer than being forced to browse and scroll through thousands of products, and not being able to find what they want. If your website is going to put your customers through that ordeal, you might as well forget about creating an e-commerce website.
With that said, make navigation as simple as possible. For example, categorize similar products together, such as mobile phones, digital watches, laptops, and so on under the category “technology.” Within that category, create subcategories that are more specific, separating the different types of products. Don’t forget to utilize drop-down menus and other aesthetically pleasing navigation design to help declutter your website, making it easier for your customers to focus.
3. Use Filters
Another way to help your customers be specific about what they’re looking for is to use filters. Filters help customers display only products that fall under specific criteria, such as price range, shipping locations, and so on. These filters help them negate the need to spend so much time looking at shoes, only to find out the one they like doesn’t come in their size.
4. Implementing High-Quality Imagery
Purchasing items off of the internet limits the customers in terms of interaction—they cannot touch, smell, try it on, and so on. The only thing they can rely on is the ability to see the product. That’s why it is so crucial that you provide high-quality images to give your customers the best foundation on deciding whether or not that’s the product they want. Also, don’t only offer one picture of the product, but multiple from different angles. If possible, a video presentation of the product can further seal the deal.
By following our tips, you can be sure that you’re designing the best possible e-commerce website for your customers to utilize and experience. Put in the effort to make a good website and pay attention to details. In the end, your efforts will pay off in the form of increased lead conversations and paying customers.
If you’re looking for a digital marketing agency in Cambridge to help you design a good e-commerce website. Orange Squash Agency is your best option. Get in touch with us today to see how we can help.