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Most online guides on Google AdWords mention that the first steps that one has to take for setting up a pay-per-click (PPC) advertising campaign don’t need the knowledge of an expert. The do-it-yourself trend of using Google AdWords often involves the common cycle of business owners carrying out the following steps: 

STEP #1: Do the necessary research on how the business’s competitors have used Google AdWords

STEP #2: Come up with a list of keywords to rank in a generate sales with because no one knows their business better than they do

STEP #3: Build an AdWords PPC campaign with their compiled knowledge

STEP #4: Launch the DIY PPC campaign and hope for success

STEP #5: Profit (?)

Although no one knows a business’s inner workings and industry than an owner does, running a PPC campaign with industry knowledge can’t be done on self-taught methods alone. Many business owners take the leap of setting up PPC campaigns on their own with a few hours of research and stock knowledge to save on expenses. Even so, there’s a chance that a DIY process can lead to more money spent instead of saved. 

Running a PPC campaign on Google AdWords is much more than knowing what keywords go well with a product. Getting keywords to work for a PPC campaign often requires the knowledge and skills on how to turn ideas into reality—which is where an AdWords expert can step in.

Reasons to consider

To justify the idea of having a Google AdWords expert take care of your PPC campaign, here are a few reasons getting an expert is best for your business (and your money, too): 

REASON #1: Google AdWords experts save you time and earn better results

Being a business owner entails having to put on several hats and balancing tasks. However, adding your PPC campaign into the mix can rob you of valuable time. By hiring a Google AdWords expert to take care of your campaign, you can have more time to improve your business while gaining maximal results. 

REASON #2: Google AdWords experts and professionals are considered as experts for a reason

Mastering AdWords for success and maximum profit is a technical process that takes years of learning and experience. It goes beyond the knowledge of a business’s branding alone. Although the internet holds an abundance of articles and how-to guides on setting up PPC campaigns that you can dive into, there’s nothing better than having expert help in the equation. AdWords experts are highly knowledgeable of the trends, tendencies, and opportunities in the industry. Setting up an AdWords PPC campaign may be something you can do on your own, but gearing it for an effective execution is a job for an industry expert. 

REASON #3: Google AdWords experts are more of an investment than an expense

Hiring a professional service is perceived by most business owners as a move that merits an extra expense. When it comes to hiring an AdWords expert, it’s a different situation. Unlike other tasks in your business, such as regulatory compliance and logistics, PPC campaigns on Google AdWords are a tool for generating extra profit. The nature of PPC campaigns as a strategy means that hiring expert help can lead to greater results, a higher industry standing, and more sales.

Running a PPC campaign on Google AdWords is a strategy that can yield higher profits and brand awareness when done right. It’s important to note that PPC campaigns are a matter of expertise. As such, the services of an AdWords expert can help you boost and manage your PPC campaigns for success. 

If you’re looking for a digital marketing agency in Cambridge, Orange Squash Agency is your best option. Get in touch with us today to see how we can help.

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