by craigbetts | Aug 12, 2019 | Uncategorized
If you’re a business owner, chances are that if you’re reading this article, you’re having a hard time making a name for your business. Perhaps you’ve tried hiring a branding agency, but their work didn’t meet your standards. Whether it’s your first or tenth time...
by craigbetts | Aug 5, 2019 | Uncategorized
One thing that sets good examples of brand architecture apart from bad ones is the blend of three important factors: research on customers’ awareness, preferences, and experiences. For brand architecture to work the way it’s supposed to, you shouldn’t forget to...
by craigbetts | Jul 22, 2019 | Uncategorized
Have you ever wondered why people line up for Apple’s newest iPhone release, having gotten bored with their previous model despite the fact that it’s still in mint condition? Marketing in itself does not explain it, as these customers border on the fanatical, because...
by craigbetts | Jul 15, 2019 | Uncategorized
Are you interested in building and maintaining a strong brand? If you’re just getting started on this journey, you don’t need to look far. The best and only accurate way to begin establishing a stable brand is to start internally. In any company, it’s essential...
by craigbetts | Jul 8, 2019 | Uncategorized
Branding is important, especially in business. Your brand says a lot about your company, such as its identity, what products or services it provides, and the kind of people it caters to. Look at some of the biggest companies in the world. The brands of these big...
by craigbetts | Jul 1, 2019 | Uncategorized
A logo can be described as the face of a company. Beyond being just an image, it is a concise point of reference for clients and an essential foundation for your company’s branding. A well-designed logo is an efficient way to convey to potential customers regarding...
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