by craigbetts | Sep 30, 2019 | Uncategorized
Most online guides on Google AdWords mention that the first steps that one has to take for setting up a pay-per-click (PPC) advertising campaign don’t need the knowledge of an expert. The do-it-yourself trend of using Google AdWords often involves the common cycle of...
by craigbetts | Sep 9, 2019 | Uncategorized
Consumers are becoming more accustomed to convenience and getting to know brands on a personal level. Therefore, healthcare companies have been granted the opportunity to make a name for themselves and drive sales via branding. The modern consumer tends to purchase...
by craigbetts | Aug 12, 2019 | Uncategorized
If you’re a business owner, chances are that if you’re reading this article, you’re having a hard time making a name for your business. Perhaps you’ve tried hiring a branding agency, but their work didn’t meet your standards. Whether it’s your first or tenth time...
by craigbetts | Aug 5, 2019 | Uncategorized
One thing that sets good examples of brand architecture apart from bad ones is the blend of three important factors: research on customers’ awareness, preferences, and experiences. For brand architecture to work the way it’s supposed to, you shouldn’t forget to...
by craigbetts | Jul 22, 2019 | Uncategorized
Have you ever wondered why people line up for Apple’s newest iPhone release, having gotten bored with their previous model despite the fact that it’s still in mint condition? Marketing in itself does not explain it, as these customers border on the fanatical, because...
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