by craigbetts | Jan 20, 2020 | Uncategorized
If you are pursuing a campaign to gain more brand awareness among your target audience, you may sometimes find it hard to do it by yourself. In such circumstances, do you need to hire a branding agency or a marketing agency? If this question has been troubling you for...
by craigbetts | Jan 13, 2020 | Uncategorized
You’ve probably read it on the news or seen it several times on your social media feeds lately: threats of a recession are growing more rampant than ever, with key industry experts claiming that another great financial crash is on the way. No matter how much...
by craigbetts | Jan 6, 2020 | Uncategorized
The logo holds such significant importance to the growth of your company. Whether your customers learn of your company through visiting your physical stores or online shop, your logo is the first thing they’ll see. In other words, your logo is the face of your...
by craigbetts | Dec 16, 2019 | Uncategorized
Companies have been aware for decades that integrity and genuineness will help them find and retain loyal customers. This is because the inverse law of authenticity states that more casual concepts become less authentic. Out of all branding principles, being authentic...
by craigbetts | Dec 9, 2019 | Uncategorized
Branding is part and parcel of any given business. It is instrumental in how a business grows and expands as well as becomes competitive and profitable. More than just promoting your products or services, branding entails carving your business image and identity. It’s...
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