If you are pursuing a campaign to gain more brand awareness among your target audience, you may sometimes find it hard to do it by yourself. In such circumstances, do you need to hire a branding agency or a marketing agency? If this question has been troubling you for quite a while now, then you’ve come to the right page.
In this article, you’ll learn about the key differences between branding and marketing agencies so that you can determine when to hire them for your business.
A brand agency’s role is to give a “face” to a business. Moreover, a branding agency helps you identify your brand’s values. This is because your business brand is how your target audience will define your company from the other businesses that are available in the market.
When it comes to strategic actions for your business, you’ll get more benefits from a branding agency. Once an advertising brief is ready, a branding agency creates a brand plan to drive the strategy both internally and externally.
Moreover, a branding agency will carry out the best ways to move your business forward by performing business, industry, system, stakeholder, and process audits. The agency’s audits will likely require advertising, which is when an advertising agency will come into the picture.
Unknown to many people, branding isn’t just about creating a logo, but it explores ideas and perceptions about the company, a product, or service.
A marketing agency is packed with a team of experts who help businesses develop a strategy to drive more traffic, leads, and engagement. There are two types of marketing agencies available today, namely:
- Full-Service: this type of marketing agency provides comprehensive services and departments that cover all the elements of strategic planning to production.
- Specialized: this type of marketing agency focuses on advertising and public relations.
Instead of hiring in-house members to do your marketing, you’ll find that outsourcing your marketing responsibilities for your business will be a more cost-effective solution.
Marketing vs. Branding Agency
Now, which agency should you go for? The answer here is, it depends. That’s why you need to assess your business needs first before making a decision.
Marketing and branding agencies provide different approaches, which is why you must identify what is the best approach your company should take. If you don’t know how to begin, you can consult with various branding and marketing agencies. Hear what they have to offer, and when you have enough information, analyze how each of their services can help your business get the best results.
Take your time when choosing the right agency for your business needs because you want to find an agency that you will be most comfortable with. Remember that whichever agency you choose, the goal is to establish a long-term partnership with them. For that reason, it’s important that you choose wisely because the marketing or branding agency that you’ll choose will be the extension of your in-house team, so it’s best to make it worth your time and effort.
If you’re looking for a digital marketing agency in Bedford, England that specialises in branding, get in touch with us today to see how we can help.