The client

Waverley have been designing, making and installing commercial blinds, curtains and canopies for decades, working alongside architects and contractors in education, healthcare and commercial buildings. They’re brilliant at what they do, and they needed a website that showed it.

The problem

They needed a complete online presence: a new website, social media and an ongoing marketing plan. They had a great reputation in their market but little experience of growing online, a small digital customer base and a brand that needed bringing up to date. And they needed to reach commercial buyers, not households.

What we did

• Started with a full business audit to work out what needed doing first
• Rebranded the business, from logo options through to the full set of brand assets
• Built a new website around the people Waverley wanted to reach, with product pages, brochures and data sheets to download
• Built it on solid SEO foundations, targeting the specific searches commercial buyers make
• Kept traffic coming with social media, an ongoing SEO strategy and an ambitious Google Ads campaign

The result

Waverley embraced their new digital platform, and the website became, in their words, a lead-generating ‘machine’, high up Google for their most relevant search terms.

Orange Squash has been an integral part of our growth over the past few years. Craig’s clear thinking and expertise in digital marketing was obvious from the first meeting. He was able to help us set realistic goals for our website performance and map out a logical path towards achieving those goals, which is resulting in turning our website into a lead generating ‘machine’. I would recommend Craig. He represents excellent value, giving the same expertise and better personal service than other marketing companies we have tried.

John James, Director, Waverley

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