The client

Roofglaze design, manufacture and install flat roof skylights, roof lanterns and large-area rooflights for everything from offices and schools to hospitals and private homes.

The problem

Their Google Shopping campaign was doing OK, but OK isn’t the goal. Like any business, they wanted to make more money from every pound they spent on marketing, and they wanted a better experience for people buying online.

What we did

• Audited the website and the marketing channels they were already using
• Reworked their Google Shopping campaign
• Put real time into SEO
• Rebuilt the buying journey from start to finish to make it easier to purchase
• Redesigned the product page layout to encourage more sales

The result

The Shopping and SEO changes delivered Roofglaze’s best sales months ever. Sorting the buying journey then added a further 20% increase in sales.

Want results like these?

Start with a free marketing MOT. We’ll look under the bonnet and tell you what’s worth doing first.