Becoming a leading manufacturer in a saturated market
From Flatglass rooflights, to large-area roof glazing systems, through to fully bespoke rooflight solutions, Roofglaze products will help you to make the most of daylight.
Roofglaze designs, manufactures and installs an unrivalled range of flat roof skylights and large-area rooflights to suit various project types – ranging from offices and schools, to hospitals and private homes.
At Roofglaze, you will find a wide range of glass skylights, roof lanterns and dome rooflights for flat roofs at competitive prices.
As with any business they want to make the most money from the least investment. Who wouldn’t right? They already had an established Google Shopping campaign running that was doing OK but they approached Orange Squash with a view to making it better.
They also wanted to increase their online organic visitors to the website.
One thing that was highlighted through their marketing audit was the poor user journey through the sales process.
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We worked with Roofglaze to identify the issues and improve their marketing techniques through ongoing consultation. Basically, we met up for a beer every now and then!!
After the initial audit of the website and their outreach platforms we decided the best way forward would be to make some changes to their Google Shopping campaign and to invest some time into SEO. Through these changes we saw Roofglaze have their best sales months they have ever had however we were not satisfied to leave it there.
We went to work on improving the overall customer experience by putting into practice some good user experience principles. We changed the sales process from start to finish to make it easier to purchase the product. We changed the layout of the product pages to encourage more sales. This lead to a further 20% increase in sales.
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Get started with one of our bespoke marketing audits today and let's do something special together.