Strategy & automation
Know your data and leverage your target audience
Deeper understanding leads to better solutions
Direct marketing is about really knowing the data you have available and how to leverage that to target your audiences.
Getting your head around the data enables you to provide relevant and meaningful content to your consumers.
Understanding how the data and backend processes intertwine is necessary to build complex strategies and automate them.
There are a few approaches that can be used individually, or in unison to help guide the strategic process.
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