Brand guidelines might not be as exciting as a strapline, a colourway or a logo. But they are still an essential part of a brand’s success.

In a nutshell, brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is.

Brand guidelines, therefore, need to serve as guide for employers and partners packed; a reference book for the storytellers, designers and marketers charged with communicating the brand.

As a leading brand guidelines agency, our job is to break down the complexity of brand messaging, positioning and vision for businesses. We’ll then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.